First-Party Data Activation with StackAdapt
Activates Salesforce audiences in StackAdapt for programmatic advertising across digital inventory and campaign types.
StackAdaptFree
Yahoo!
by Yahoo!SalesforceFree
Provides Yahoo DSP data onboarding and omnichannel campaign activation through Salesforce Platform.
PRICINGFree
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
What it does
Yahoo DSP is a programmatic advertising platform for targeting, optimizing, and measuring omnichannel campaigns. Its Salesforce AppExchange integration provides data onboarding, while Yahoo ConnectID matching supports activation across digital environments. The platform provides campaign performance information, conversion-journey information, and audience insights.
Key capabilities
from the Salesforce AppExchange listingProgrammatic advertising
Provides programmatic advertising for omnichannel campaigns.
Salesforce data onboarding
Provides data onboarding through a Salesforce AppExchange integration.
Omnichannel activation
Supports activation across digital environments through matching with Yahoo ConnectID.
Campaign measurement
Provides information about campaign performance and the consumer journey to conversion.
Audience insights
Provides insights into audiences.
Who it's for
The vendor names brands as users of Yahoo DSP.
How it compares
Yahoo DSP provides targeting, optimization, and measurement for omnichannel programmatic campaigns, with data onboarding through Salesforce AppExchange. First-Party Data Activation with StackAdapt is described as a self-serve platform for planning, executing, and managing data-driven digital advertising.
| Name | Pricing | Deployment | Updated |
|---|---|---|---|
| this plugin | Free | Cloud | |
| First-Party Data Activation with StackAdapt | Free | Cloud |
In the catalog
210 plugins in Salesforce Platform · Marketing
Price distribution: 57 free, 33 freemium, 120 paid
Pricing & deployment
Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Free
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What the vendor says
«About Yahoo The Yahoo DSP is a full-funnel programmatic advertising platform designed to drive real business results for brands. Easily target, optimize and measure across your omnichannel campaigns with scaleable quality supply, AI driven algorithm, and actionable insights to meet your business needs. Top-notch tech …»