Resolve Connector for CDP
Resolves audience identities and supports cookieless marketing activation within Salesforce CDP.
Wunderman ThompsonFree
CDP Identity Essentials
by EpsilonSalesforcePaid
Connects customer devices, channels, and transactions in Salesforce Platform to resolve identities and enrich profiles.
PRICINGPaid
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
What it does
CDP Identity Essentials connects customer devices, channels, and transactions across online and offline worlds. It resolves identities and reduces duplicate profiles. The add-in enriches customer profiles with demographic, behavioral, lifestyle, and transaction attributes. It creates a single, persistent customer record for segmentation, personalization, activation, and measurement.
Key capabilities
from the Salesforce AppExchange listingIdentity resolution
Connects customer activity across devices, channels, and transactions in online and offline worlds.
Profile enrichment
Adds demographic, behavioral, lifestyle, and transaction attributes to customer profiles.
Segmentation support
Provides enriched customer data for segmentation and next-best actions.
Site personalization
Supports real-time site personalization using recognized customer profiles.
Activation measurement
Creates a single, persistent customer record for activation and measurement.
Use cases
- Customer profiles can be enriched with industry-specific attributes for segmentation and personalization.
- Resolved identities can support site personalization and in-session conversion activities.
How it compares
CDP Identity Essentials connects customer devices, channels, and transactions across online and offline worlds and enriches profiles with industry-specific attributes. Resolve Connector for CDP focuses on audience identity resolution and cookieless activation, including recognition of unknown customers without relying on third-party data.
| Name | Pricing | Deployment | Updated |
|---|---|---|---|
| this plugin | Paid | Cloud | |
| Resolve Connector for CDP | Free | Cloud |
In the catalog
210 plugins in Salesforce Platform · Marketing
Price distribution: 57 free, 33 freemium, 120 paid
Pricing & deployment
Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Paid
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What the vendor says
«CDP Identity Essentials, powered by CORE ID, enables you to you to learn more about your customers as they take more actions and to understand their changing needs and intentions. It connects your customers’ online and offline worlds - including their devices , channels, and transactions - and enriches customer …»