Criteo
Connects Salesforce CDP segments to Criteo for targeted advertising, customer re-engagement, lookalike audiences, and product recommendations.
CriteoFree
First-Party Data Activation with StackAdapt
by StackAdaptSalesforceFree
Activates Salesforce audiences in StackAdapt for programmatic advertising across digital inventory and campaign types.
PRICINGFree
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
What it does
The add-in connects Salesforce audiences with StackAdapt for digital advertising campaigns without manual audience uploads. It supports customer matching, suppression lists, and lookalike modeling for acquisition, loyalty, and retention campaigns. StackAdapt campaigns can run across native, display, audio, video, connected TV, in-game, and digital out-of-home inventory.
Key capabilities
from the Salesforce AppExchange listingSalesforce audience integration
Connects Salesforce audiences with StackAdapt for advertising campaign activation.
Customer matching
Supports customer matching for advertising campaigns.
Suppression lists
Supports suppression lists for advertising campaigns.
Lookalike modeling
Supports lookalike modeling for advertising campaigns.
Multi-format advertising
Supports native, display, audio, video, connected TV, in-game, and digital out-of-home inventory.
Use cases
- Digital marketers can activate first-party data for acquisition campaigns.
- Ad buyers can use first-party data for loyalty and retention campaigns.
Who it's for
Digital marketers and ad buyers.
How it compares
First-Party Data Activation with StackAdapt activates Salesforce audiences across native, display, audio, video, connected TV, in-game, and digital out-of-home inventory. Criteo focuses on advertising informed by its commerce data set and personalization across the shopping journey. The Trade Desk converts CRM data to Unified ID 2.0 and transfers identifiers such as email, phone number, mobile device, OTT, and connected TV device IDs for audience activation.
| Name | Pricing | Deployment | Updated |
|---|---|---|---|
| this plugin | Free | Cloud | |
| connected | Paid | Cloud | |
| Criteo | Free | Cloud | |
| The Trade Desk | Free | Cloud |
In the catalog
210 plugins in Salesforce Platform · Marketing
Price distribution: 57 free, 33 freemium, 120 paid
Pricing & deployment
Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Free
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What the vendor says
«StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. Ad buyers plan, execute, and manage data-driven digital advertising campaigns …»