First-Party Data Activation with StackAdapt
Activates Salesforce audiences in StackAdapt for programmatic advertising across digital inventory and campaign types.
StackAdaptFree
Criteo
by CriteoSalesforceFree
Connects Salesforce CDP segments to Criteo for targeted advertising, customer re-engagement, lookalike audiences, and product recommendations.
PRICINGFree
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
What it does
Connects Salesforce CDP segments with Criteo for advertising to existing and potential customers. Marketers can create audiences from Criteo commerce data, prospect lists, or Salesforce CDP segments. The application supports lookalike modeling and ads featuring product recommendations, special deals, and offers.
Key capabilities
from the Salesforce AppExchange listingSalesforce CDP connection
Connects Salesforce CDP segments to Criteo for advertising audiences.
Customer re-engagement
Runs ads for existing customers that feature product-related content.
Lookalike modeling
Finds potential consumers similar to selected loyal shoppers across Criteo's network.
Flexible audience targeting
Builds audiences from Criteo commerce data, prospect lists, and Salesforce CDP segments.
Product recommendations
Automatically features selected products in ads based on predicted visitor interest.
Who it's for
The application is for marketers.
How it compares
Criteo connects Salesforce CDP segments with advertising audiences and includes lookalike modeling and product recommendations. First-Party Data Activation with StackAdapt is a self-serve programmatic advertising platform, while Bluecore focuses on targeted audiences, experiences, and triggers across multiple channels.
| Name | Pricing | Deployment | Updated |
|---|---|---|---|
| this plugin | Free | Cloud | |
| First-Party Data Activation with StackAdapt | Free | Cloud | |
| Bluecore | Free | Cloud | Not published |
In the catalog
210 plugins in Salesforce Platform · Marketing
Price distribution: 57 free, 33 freemium, 120 paid
Pricing & deployment
Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Free
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What the vendor says
«Criteo powers trusted and impactful advertising to bring richer experiences to every consumer across the open internet. With the world’s largest commerce data set and best-in-class AI, Criteo ensures each touchpoint across the shopping journey is personalized to reach customers with the right ad, at the right time …»