Craft Company Intelligence

by Craft Machine Inc.SalesforcePaid

Enriches Salesforce account records with company data, executive details, locations, and growth signals.

Facts verified appexchange.salesforce.comAd-free rankings
PRICINGPaid
DEPLOYMENTCloud
CATEGORYSales
UPDATED ON MARKETPLACE
Craft Company Intelligence — screenshot from the Salesforce AppExchange listing

What it does

The Salesforce app adds company information from traditional and alternative data sources to prospect and client records. Users can view key executives, company locations, and growth measures such as revenue, website traffic, and headcount. These signals indicate buying readiness, potential expansion, or possible account risk.

Key capabilities

from the Salesforce AppExchange listing

Company data enrichment

Adds company information to prospect and client records in Salesforce.

Executive identification

Shows key executives associated with a company in its Salesforce account record.

Location visibility

Displays company locations within Salesforce account records.

Growth metrics

Provides growth indicators including revenue, website traffic, and headcount.

Buying signal tracking

Uses growth signals to indicate buying readiness and negative growth signals that may indicate account risk.

Use cases

  • Teams responsible for existing customers can monitor portfolio changes and decide when declining signals warrant contact and a follow-up plan.

Who it's for

Account executives, inside sales representatives, sales development representatives, customer success managers, and account managers.

How it compares

Craft Company Intelligence adds executive details, company locations, and growth metrics to Salesforce account records. Leadfeeder focuses on identifying website visitors, buying intent, and company and contact data from inbound and outbound sources. The G2 CRM Connector associates G2 Buyer Intent data with accounts and leads and sends notifications about activity on G2, while Craft focuses on company growth signals within account records.

NamePricingDeploymentUpdated
Craft Company Intelligencethis pluginPaidCloud
LeadfeederPaidCloud
G2 CRM ConnectorPaidCloud

In the catalog

1,106 plugins in Salesforce Platform · Sales

Price distribution: 265 free, 166 freemium, 675 paid

Pricing & deployment

Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Paid

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What the vendor says

«At Craft, we mine and organize company information from traditional and alternative data sources, making our data products truly comprehensive. With our Salesforce app, sales teams can populate more information about their prospects and clients directly within the Salesforce app to reduce time spent keeping up-to-date …»

Official marketplace listing

Publisher
Craft Machine Inc.
Updated on marketplace
Facts verified