DataDear
Links Xero, QuickBooks Online, Practice Manager (WorkFlowMax) and HMRC to Excel for reporting and bulk upload and edit of data.
DataDearPaid
Supermetrics
by SupermetricsMicrosoft 365Price not published
Pulls data from marketing and sales tools into Microsoft Excel for analysis and reporting.
PRICINGNot published
DEPLOYMENTCloud
CATEGORYAnalytics
UPDATED ON MARKETPLACE
What it does
Supermetrics connects Excel to more than 100 marketing and sales data sources, including Google Analytics 4, Facebook Ads, Bing Ads, and Amazon Ads. It lets users select metrics and dimensions, then load the results into spreadsheets for campaign, advertising, website, and other analyses. Reports can use scheduled refreshes and can be sent to an inbox or Slack. The add-in also provides reporting templates, custom metrics and dimensions, and AI-based analysis using ChatGPT.
Key capabilities
from the Microsoft Marketplace listingData-source connections
Connects Excel to more than 100 listed marketing, sales, analytics, advertising, ecommerce, and payment platforms.
Custom queries
Loads selected metrics and dimensions into Excel, with options such as clicks, impressions, cost, campaign name, and date.
Scheduled refreshes
Refreshes reports hourly, daily, weekly, or monthly and sends them to an inbox or Slack.
Reporting templates
Provides Excel templates for single-platform and mixed-channel reports.
AI reporting
Uses ChatGPT to analyze marketing results.
Data security
States that data is encrypted in transit, is not stored in third-party systems, and is covered by SOC 2 certification and annual audits.
Use cases
- Marketing teams can combine campaign and advertising data from multiple platforms in Excel.
- Reporting workflows can deliver refreshed dashboards and reports to email or Slack.
- Analysts can use templates to create reports for one platform or multiple channels.
How it compares
Supermetrics uses cloud deployment, as do DataDear, Aidy - Your AI Data Scientist in Excel, Lantern | Model, Ombea Experience Management, and Syft Analytics. Its price type is unknown, matching Aidy - Your AI Data Scientist in Excel, Lantern | Model, and Syft Analytics, while DataDear and Ombea Experience Management are listed as paid. Supermetrics was updated on Dec 2025; the alternatives show update dates from Aug 2025 through Aug 2026.
| Name | Pricing | Deployment | Updated |
|---|---|---|---|
| this plugin | Price not published | Cloud | |
| DataDear | Paid | Cloud | |
| Aidy - Your AI Data Scientist in Excel | Price not published | Cloud | |
| Lantern | Model | Price not published | Cloud | |
| Ombea Experience Management | Paid | Cloud | |
| Syft Analytics | Price not published | Cloud |
In the catalog
446 plugins in Excel · Analytics
Price distribution: 8 free, 17 freemium, 142 paid, 279 price not published
Pricing & deployment
Platform
Microsoft 365
Product
Excel
Deployment
Cloud
Pricing
Price not published
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What the vendor says
«With Supermetrics, you can automatically pull data from 100+ different marketing and sales tools directly into your Excel spreadsheet to make informed decisions in record time. Use Supermetrics to transform your spreadsheets into dynamic hubs of insight where you can analyze your Ad spend and campaign performance …»