Run multichannel messaging campaigns in Salesforce Marketing Cloud and manage replies across Sales and Service Cloud.

Facts verified appexchange.salesforce.comAd-free rankings
PRICINGPaid
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACENot published
SMS-Magic for SFMC — screenshot from the Salesforce AppExchange listing

What it does

SMS-Magic adds SMS, MMS, WhatsApp, Instagram, RCS, and Facebook messaging to Salesforce Marketing Cloud. Its custom Journey Builder activity configures messaging campaigns, with sender IDs and templates available in SFMC. Sales reps and service agents can handle replies, while opt-in and opt-out preferences sync across Marketing Cloud and Sales or Service Cloud. The vendor also states that the product supports messaging infrastructure setup and reporting for inbound and outbound interactions.

Key capabilities

from the Salesforce AppExchange listing

Multichannel messaging

Supports SMS, MMS, WhatsApp, Instagram, RCS, and Facebook messaging from Salesforce Marketing Cloud.

Journey Builder activity

Provides a custom activity in Journey Builder for configuring messaging campaigns.

Cross-cloud replies

Lets sales representatives and service agents handle replies to Marketing Cloud campaigns.

Shared sender IDs

Uses sender IDs or virtual numbers across Sales or Service Cloud and Marketing Cloud.

Preference synchronization

Manages opt-in and opt-out preferences across Marketing Cloud and Sales or Service Cloud.

Messaging reports

Reports on inbound and outbound SMS interactions across different touchpoint channels.

Use cases

  • Teams can use the messaging infrastructure for missed-call responses and post-call surveys.
  • Organizations can bring their own messaging provider and connect it to the SMS-Magic infrastructure.

Who it's for

The vendor names marketers, sales representatives, and service agents.

How it compares

Heymarket Marketing Cloud Connector focuses on sending personalized texts at scale, while SMS-Magic also supports multiple messaging channels, cross-cloud reply handling, and synchronized opt-in and opt-out preferences. Vibes SMS Integration centers on automated one-to-one omnichannel journeys through SMS in Journey Builder; SMS-Magic additionally provides shared sender IDs or virtual numbers between Marketing Cloud and Sales or Service Cloud. Direct Messenger covers conversational advertising, messaging, and customer service for Salesforce, while SMS-Magic specifically includes Journey Builder campaign configuration and cross-cloud preference management.

NamePricingDeploymentUpdated
SMS-Magic for SFMCthis pluginPaidCloudNot published
Heymarket Marketing Cloud ConnectorPaidCloudNot published
Vibes SMS Integration for Salesforce Marketing Cloud Journey BuilderPaidCloudNot published
Direct Messenger for Marketing Cloud: Create Omnichannel Messaging JourneysPaidCloudNot published

In the catalog

129 plugins in Marketing Cloud · Marketing

Price distribution: 26 free, 13 freemium, 90 paid

Pricing & deployment

Platform
Salesforce
Product
Marketing Cloud
Deployment
Cloud
Pricing
Paid

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What the vendor says

«Our solution seamlessly integrates multichannel messaging capabilities (SMS, MMS, Whatsapp, Instagram, RCS, Facebook) A user-friendly custom activity in Journey Builder empowers marketers to effortlessly configure messaging campaigns. This innovative solution offers: Lets Sales Reps or Service Agents to handle …»

Official marketplace listing

Publisher
Screen Magic Mobile Media
Facts verified