Integrated Audience Analysis

by AffinioMicrosoft 365Paid

Interest-based segmentation of consumer audiences in a visual dashboard.

Facts verified marketplace.microsoft.comAd-free rankings
PRICINGPaid
DEPLOYMENTCloud
CATEGORYAnalytics
UPDATED ON MARKETPLACE
Integrated Audience Analysis — screenshot from the Microsoft Marketplace listing

What it does

Analyzes consumer data and groups users into interest-based segments according to shared commonalities. The results appear in a dashboard showing audience interests and affinities. The listing also describes views of brand and product resonance within targeted audiences, along with brands, influencers, and media channels associated with those audiences.

Key capabilities

from the Microsoft Marketplace listing

Interest segmentation

Groups users into interest-based segments according to shared commonalities.

Audience dashboard

Displays audience interests and affinities in a visual dashboard.

Brand resonance analysis

Shows how brands and products resonate within targeted audiences.

Market opportunity analysis

Identifies audience segments without current products or marketing initiatives.

Channel identification

Identifies brands to partner with, influencers, and media channels for targeted audiences.

Use cases

  • Organizations can examine audience segments that do not have current products or marketing initiatives.
  • Marketing teams can identify brands, influencers, and media channels associated with targeted audiences.

In the catalog

2,531 plugins in Analytics

Price distribution: 125 free, 147 freemium, 1,350 paid, 909 price not published

Pricing & deployment

Platform
Microsoft 365
Deployment
Cloud
Pricing
Paid

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What the vendor says

«Affinio’s Integrated Audience Analysis solution reveals hidden audience insights at scale. Designed for the enterprise, the solution turns incomprehensible amounts of consumer data into actionable insights. Our unsupervised clustering technology segments users into interest-based segments based on the …»

Official marketplace listing

Publisher
Affinio
Updated on marketplace
Facts verified

Tags

audiencesegmentationinsightsintegratedanalysis