AdRoll ABM (formerly RollWorks)
Syncs Salesforce account and contact data with AdRoll ABM for targeted advertising, sales outreach, and campaign reporting.
AdRoll ABM (formerly RollWorks)Paid
Idio Marketing Intelligence
by IdioSalesforcePaid
Analyzes prospect behavior and sends interest predictions and content guidance to Wave Analytics in Salesforce Platform.
PRICINGPaid
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
What it does
Idio examines individuals’ digital behavior to forecast their interests and journey. It sends interest signals, content suggestions, and recommended conversion steps to Wave Analytics for analysis of prospects, accounts, funnel stages, and segments. Marketers can combine these signals with funnel or account information and examine topics linked to conversion, churn, and other outcomes.
Key capabilities
from the Salesforce AppExchange listingInterest prediction
Analyzes individual digital behavior to forecast areas of interest and the future journey.
Content suggestions
Recommends content for individual prospects.
Conversion guidance
Identifies the next conversion steps for individual prospects.
Wave Analytics data
Makes interest signals, content suggestions, and conversion recommendations available in Wave Analytics.
Funnel account analysis
Combines interest signals with funnel stages or account information.
Topic outcome analysis
Shows which interest topics relate to conversion, churn, and other outcomes.
Who it's for
The vendor names marketers as the intended users.
How it compares
AdRoll ABM identifies ideal customer profiles and target accounts, supports digital advertising and sales outreach, and measures program effectiveness at the account and contact level. Idio Marketing Intelligence focuses on interpreting individual digital behavior and supplying interest forecasts, content guidance, and conversion recommendations for Wave Analytics. ROI Customer Lifecycle Marketing focuses on engagement throughout the lifecycle of prospects and customers through lifecycle marketing automation.
| Name | Pricing | Deployment | Updated |
|---|---|---|---|
| this plugin | Paid | Cloud | |
| AdRoll ABM (formerly RollWorks) | Paid | Cloud | |
| Wave | Price not published | Cloud | |
| ROI Customer Lifecycle Marketing™ | Freemium | Cloud |
In the catalog
210 plugins in Salesforce Platform · Marketing
Price distribution: 57 free, 33 freemium, 120 paid
Pricing & deployment
Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Paid
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What the vendor says
«As buying journeys have moved online, leading marketers are eager to understand the digital body language of prospects, and influence their journeys with personalized content. Idio's Content Intelligence platform analyses the digital behavior of individuals, to predict their interests and future journey. Leading …»