ROI Customer Lifecycle Marketing™

by Right On InteractiveSalesforceFreemium

Lifecycle marketing automation for Salesforce with scoring, campaign management, analytics, and prospect and customer engagement tracking.

Facts verified appexchange.salesforce.comAd-free rankings
PRICINGFreemium
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
ROI Customer Lifecycle Marketing™ — screenshot from the Salesforce AppExchange listing

What it does

Provides lifecycle marketing automation for prospects and customers in Salesforce. Scores individuals and organizations using profile attributes, engagement levels, and lifecycle stage, and maps their position in the relationship with a brand. Supports multi-channel, multi-step campaigns with email, landing page, and form tools, while sending campaign activity and responses back to Salesforce.

Key capabilities

from the Salesforce AppExchange listing

Three-dimensional scoring

Scores individuals and organizations using profile attributes, engagement levels, and lifecycle stage.

Lifecycle mapping

Displays where prospects and customers are in their relationship with a brand.

Campaign management

Manages multi-channel, multi-step campaigns.

Marketing tools

Provides email, landing page, and form tools for campaign activity.

Campaign reporting

Provides analytics and reporting for marketing activity.

Who it's for

Sales and marketing teams.

How it compares

Acoustic Campaign CRMi includes lead generation through email, SMS, landing pages, progressive web forms, lead capture, and surveys, along with lead qualification, nurturing, scoring, and routing. AdRoll ABM focuses on identifying ideal customer profiles, targeting accounts through digital advertising and sales outreach, and measuring programs at the account and contact level. SenderIQ provides omnichannel touchpoints through email, direct mail, texting, and promotional gifting from Salesforce.

NamePricingDeploymentUpdated
ROI Customer Lifecycle Marketing™this pluginFreemiumCloud
Acoustic Campaign CRMi: Increase Engagement and Attract New CustomersFreeCloud
AdRoll ABM (formerly RollWorks)PaidCloud
SenderIQPaidCloud

In the catalog

210 plugins in Salesforce Platform · Marketing

Price distribution: 57 free, 33 freemium, 120 paid

Pricing & deployment

Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Freemium

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What the vendor says

«Right On Interactive is a marketing automation company that helps organizations win, keep and grow business. We do this through our lifecycle marketing automation solution that builds engagement throughout the lifecycle of every prospect and customer. We provide an engagement blueprint for sales and marketing teams so …»

Official marketplace listing

Publisher
Right On Interactive
Updated on marketplace
Facts verified