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FirstHive
by FirstHive Tech CorpMicrosoft 365Paid
Unifies customer data and runs engagement campaigns across email, messaging, voice, web, mobile, and social channels.
PRICINGPaid
DEPLOYMENTCloud
CATEGORYAnalytics
UPDATED ON MARKETPLACE
What it does
Collects customer interaction and transaction data from systems such as ERP, CRM, websites, social media, points of sale, mobile apps, and customer care. Creates individual customer profiles and organizes them into cohorts. Supports campaign creation and execution through email, SMS, voice, browser, websites, mobile applications, Facebook, LinkedIn, Twitter, and Instagram. Uses behavior from one channel to trigger actions in another, with dashboards and analytics for campaign monitoring and control.
Key capabilities
from the Microsoft Marketplace listingCustomer data collection
Brings together customer interaction and transaction data from multiple business and engagement sources.
Customer identity building
Creates individual customer identities and profiles from the collected data.
Cohort grouping
Places customer profiles into relevant cohorts.
Multichannel campaigns
Runs engagement campaigns through email, SMS, voice, browser, websites, mobile applications, and social networks.
Cross-channel triggers
Uses behavior in one channel to start an action in another channel.
Campaign monitoring
Offers dashboards and analytics for campaign visibility and control.
Who it's for
Marketers running customer engagement campaigns.
In the catalog
2,531 plugins in Analytics
Price distribution: 125 free, 147 freemium, 1,350 paid, 909 price not published
Pricing & deployment
Platform
Microsoft 365
Deployment
Cloud
Pricing
Paid
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What the vendor says
«FirstHive is a Customer Data Platform that builds Unique Customer Identities by aggregating data from across all sources of customer interactions and customer transactions. (viz. ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.) It integrates with all the customer touchpoints deployed by a brand to pull …»