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Customer Link
by PwCMicrosoft 365Paid
Customer data platform combining first- and third-party data into profiles for individuals, households, and consumer segments.
PRICINGPaid
DEPLOYMENTCloud
CATEGORYAnalytics
UPDATED ON MARKETPLACE
What it does
Customer Link combines disparate customer data with PwC AI and machine learning models to create profiles of individuals, households, and consumer segments. It provides a real-time view of customer data for personalized, omnichannel engagement. The platform includes data models, analytics, and marketing tools for customer and prospect data.
Key capabilities
from the Microsoft Marketplace listingConsumer profiles
Creates integrated profiles of individuals, households, and consumer segments from disparate data.
AI and machine learning
Uses PwC AI and machine learning models as part of its customer data platform.
Real-time engagement
Supports personalized, real-time, omnichannel customer engagement.
Data analytics
Provides analytics using first- and third-party data, including reusable analytics.
Marketing tools
Includes ready-to-use data analytics and marketing tools.
Use cases
- Customer data can be used to understand customer needs and behavior across engagement channels.
- Customer and prospect records can be supplemented with data about individuals and businesses.
- Channel and customer engagement performance can be measured through a data-driven approach.
In the catalog
2,531 plugins in Analytics
Price distribution: 125 free, 147 freemium, 1,350 paid, 909 price not published
Pricing & deployment
Platform
Microsoft 365
Deployment
Cloud
Pricing
Paid
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What the vendor says
«Customer Link is a customer data platform built to provide a holistic consumer profile. Combining disparate data with PwC’s AI and Machine Learning models, the platform creates a robust and integrated view of individuals, households, and segments of consumers. Customer Link further allows you to build and activate …»