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The Trade Desk First Party Data Activation
by The Trade Desk IncSalesforceFree
Activates Salesforce CRM data for audience targeting in The Trade Desk.
PRICINGFree
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
What it does
The integration transfers CRM identifiers to The Trade Desk for audience targeting. It converts email addresses and phone numbers into UID2 or EUID, and ingests other identifiers such as cookies and device IDs.
Key capabilities
from the Salesforce AppExchange listingCRM data activation
Uses CRM data from Salesforce for audience targeting in The Trade Desk.
Identifier conversion
Converts email addresses and phone numbers into Unified ID 2.0 or European Unified ID.
Identifier transfer
Transfers email, phone, cookie, device and other supported advertising identifiers to The Trade Desk.
In the catalog
210 plugins in Salesforce Platform · Marketing
Price distribution: 57 free, 33 freemium, 120 paid
Pricing & deployment
Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Free
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What the vendor says
«This platform integration enables CRM data to be used for audience targeting in The Trade Desk. Emails and phone numbers are translated into Unified ID 2.0 (UID2) or European Unified ID (EUID), while other identifiers such as cookies and device IDs are also ingested to support a privacy-centric activation workflow …»