Salesforce Pardot

by SalesforceSalesforcePaid

Manages prospects in Marketing Cloud with nurturing, scoring, email campaigns, activity tracking, and ROI reporting.

Facts verified appexchange.salesforce.comAd-free rankings
PRICINGPaid
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
Salesforce Pardot — screenshot from the Salesforce AppExchange listing

What it does

Pardot provides lead management functions within Marketing Cloud, including email campaigns, prospect nurturing, scoring, and return-on-investment reporting. It records prospect actions such as downloads and page views, then applies organization-defined scoring parameters. Automated nurturing and immediate alerts notify sales representatives, while closed-loop reports connect marketing activity with results.

Key capabilities

from the Salesforce AppExchange listing

CRM integration

Connects lead management functions with CRM data.

Email campaigns

Supports email marketing for prospect engagement.

Prospect nurturing

Automates nurturing activities for leads.

Lead scoring

Assigns scores using parameters set by the organization.

Activity tracking

Records prospect actions such as downloads and page views.

Sales alerts

Provides immediate alerts to sales representatives.

ROI reporting

Reports on marketing return on investment through closed-loop reporting.

Who it's for

Marketing and sales teams.

How it compares

Pardot includes prospect nurturing, scoring, activity tracking, sales alerts, email marketing, and return-on-investment reporting. Campaign Tracker for Google Ads and Marketing Attribution captures Google Ad keywords, campaign details, and UTM values, then displays that information on leads and contacts. Campaign Tracker also uses a website script and a Salesforce field, while those steps are not stated for Pardot.

NamePricingDeploymentUpdated
Salesforce Pardotthis pluginPaidCloud
Campaign Tracker for Google Ads and Marketing AttributionPaidCloud
TrackerPaidCloud

In the catalog

129 plugins in Marketing Cloud · Marketing

Price distribution: 26 free, 13 freemium, 90 paid

Pricing & deployment

Platform
Salesforce
Product
Marketing Cloud
Deployment
Cloud
Pricing
Paid

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What the vendor says

«Smarter marketing automation on the world's #1 CRM. Pardot empowers marketing and sales teams to work together to find and nurture leads, close more deals, and maximize return on investment. Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help …»

Official marketplace listing

Publisher
Salesforce
Updated on marketplace
Facts verified