RevGen: Attribution Tracker

by RevelySalesforceFree

Captures media-influenced attribution and shows marketing performance in Salesforce.

Facts verified appexchange.salesforce.comAd-free rankings
PRICINGFree
DEPLOYMENTCloud
CATEGORYAnalytics
UPDATED ON MARKETPLACE
RevGen: Attribution Tracker — screenshot from the Salesforce AppExchange listing

What it does

RevGen: Attribution Tracker brings multi-touch tracking data into Salesforce for leads, contacts, and opportunities. It uses fields and automated flows to record tracking information, with reports and dashboards for viewing marketing performance across the funnel. The package also includes strategy, technical architecture, reporting infrastructure, and an implementation guide with downloadable assets.

Key capabilities

from the Salesforce AppExchange listing

Multi-touch attribution

Brings performance data from multiple tracking touchpoints into Salesforce.

Tracking data capture

Records tracking information for leads, contacts, and opportunities through fields and automated flows.

Marketing performance reports

Provides 10+ base reports for reviewing marketing performance across the funnel.

Customizable dashboard

Includes a dashboard for displaying marketing performance information.

Implementation materials

Provides an implementation guide, package assets, strategy, technical architecture, and reporting infrastructure.

Who it's for

Marketers.

How it compares

Incrementality by Odyssey for Datorama uses raw Google Analytics data for multi-touch attribution, while RevGen: Attribution Tracker records tracking information for Salesforce leads, contacts, and opportunities. RevGen includes Salesforce reports and a customizable dashboard for viewing marketing performance across the funnel.

NamePricingDeploymentUpdated
RevGen: Attribution Trackerthis pluginFreeCloud
Incrementality by Odyssey for DatoramaPaidCloudNot published
Google AnalyticsPrice not publishedCloud

In the catalog

332 plugins in Salesforce Platform · Analytics

Price distribution: 154 free, 33 freemium, 145 paid

Pricing & deployment

Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Free

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What the vendor says

«Attribution Tracker is a simple solution to help marketers capture media-influenced attribution. By bringing multi-touch tracking performance data into Salesforce, marketers can showcase influenced leads and opportunities, while surfacing optimizations for future marketing investment based on down-funnel channel …»

Official marketplace listing

Publisher
Revely
Updated on marketplace
Facts verified