Persado

by Persado IncSalesforceFreemium

Generate AI email variations and run multi-audience tests in Marketing Cloud.

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PRICINGFreemium
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACENot published
Persado — screenshot from the Salesforce AppExchange listing

What it does

Persado generates multiple AI-created email messages for Salesforce Marketing Cloud. It extends email testing beyond standard A/B tests by allowing unlimited audience splits within an email test. It also provides findings about the emotions, words, and phrases associated with audience segments.

Key capabilities

from the Salesforce AppExchange listing

AI email generation

Creates customized email content variations for campaigns in Salesforce Marketing Cloud.

Audience split testing

Supports an unlimited number of audience groups within an email test.

Segment language insights

Reports which emotions, words, and phrases resonate with each audience segment.

Use cases

  • Marketers can request different content versions for a campaign and its intended audience.
  • Marketing teams can apply segment-level language findings across a customer journey.

Who it's for

Persado is for marketers and companies managing customer journeys.

How it compares

Persado focuses on AI-generated marketing language, audience segment findings, and multiple audience splits for email tests in Marketing Cloud. Movable Ink Studio focuses on one-to-one content personalization across channels and campaigns. OtherLevels Intelligent Messaging focuses on app push, inbox, web push, and interstitial messaging based on cross-channel engagement in Marketing Cloud.

NamePricingDeploymentUpdated
Persadothis pluginFreemiumCloudNot published
Movable Ink StudioPaidCloudNot published
OtherLevels Intelligent MessagingPaidCloudNot published

In the catalog

129 plugins in Marketing Cloud · Marketing

Price distribution: 26 free, 13 freemium, 90 paid

Pricing & deployment

Platform
Salesforce
Product
Marketing Cloud
Deployment
Cloud
Pricing
Freemium

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What the vendor says

«With Persado’s seamless integration with Salesforce Marketing Cloud, you can now generate and deploy multiple AI-generated email messages predicted to boost performance, as well as expand Salesforce’s split test capability from simple a/b testing to an unlimited number of audience splits per email test.»

Official marketplace listing

Publisher
Persado Inc
Facts verified