Manages marketing campaigns, leads, contact data, and performance reporting within Salesforce Platform.

Facts verified appexchange.salesforce.comAd-free rankings
PRICINGPaid
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACENot published
Neolane — screenshot from the Salesforce AppExchange listing

What it does

Neolane supports B2B, B2C, and B2B2C marketing and sales teams with campaign execution, response collection, lead management, and results tracking. It evaluates leads, sends high-priority leads to sales through real-time Salesforce integration, and nurtures other contacts. The software exchanges data with Salesforce, including assignment rules, marketing history, subscriptions, and incoming-data filters. It connects sales and pipeline activity with marketing programs and provides reporting and analytics for ROMI and revenue contribution.

Key capabilities

from the Salesforce AppExchange listing

Personalized campaign execution

Marketers can create and run campaigns tailored to individual contacts.

Lead evaluation and routing

The software assesses and prioritizes leads, forwards high-priority leads to sales through Salesforce, and nurtures other contacts.

Salesforce data exchange

Two-way Salesforce synchronization covers assignment rules, marketing history, subscription management, and incoming-data filtering.

Contact data enrichment

The software supports anonymous web tracking, email clickthrough tracking, landing pages, lead cleansing, duplicate removal, and record matching.

Program activity tracking

Sales and pipeline activity can be associated with individual marketing programs.

Marketing performance reporting

Built-in and customizable reports and analytics cover ROMI and contribution to revenue.

Who it's for

Marketing and sales teams, including B2B, B2C, and B2B2C marketers.

In the catalog

210 plugins in Salesforce Platform · Marketing

Price distribution: 57 free, 33 freemium, 120 paid

Pricing & deployment

Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Paid

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What the vendor says

«The Neolane software is specifically designed for your marketing and sales team. Our software enables B2B, B2C and B2B2C marketers to optimize demand generation, sustain a conversation, intelligently manage leads, and track/measure results. Using Neolane software, marketers can design and execute personalized …»

Official marketplace listing

Publisher
Neolane, Inc.
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