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Mevo - Decision Engine
by Marketing Evolution, Inc.SalesforcePaid
Plans media budgets, reports incremental attribution, and displays media activity insights in Marketing Cloud Intelligence.
PRICINGPaid
DEPLOYMENTCloud
CATEGORYAnalytics
UPDATED ON MARKETPLACENot published
What it does
Mevo provides scenario planning and media lift reporting within Marketing Cloud Intelligence. Its Planner supports media budget planning by channel and placement, Reporting provides a customizable pivot view of marketing and media mix attribution data, and Insights displays media activity and incremental attribution results in interactive charts. The app uses Intelligence data for data intake, automated data modeling, and delivery of insights and recommendations in its interface.
Key capabilities
from the Salesforce AppExchange listingMedia budget planning
The Planner supports media budget planning by channel and placement, including adjustments while campaigns are in market.
Attribution reporting
Reporting provides a customizable pivot builder for granular marketing and media mix incremental attribution data.
Interactive media insights
Insights displays media activity and incremental attribution results by mix in interactive charts.
Automated data modeling
The app uses AI algorithms to automate data modeling with Marketing Cloud Intelligence data.
Automatic media planning
Mevo attributes media impressions across channels to incremental conversions across attitudinal, web action, and sales KPIs so a media plan can be automatically generated.
Cross-media analysis
The app analyzes synergies between media channels and placements, including cross-media exposure effects along the consumer conversion path.
In the catalog
19 plugins in Marketing Cloud · Analytics
Price distribution: 3 free, 2 freemium, 14 paid
Pricing & deployment
Platform
Salesforce
Product
Marketing Cloud
Deployment
Cloud
Pricing
Paid
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What the vendor says
«Intelligence data powers Marketing Evolution's Mevo app so marketers can drive sales, understand customers and make better decisions faster with cutting-edge AI algorithms for marketing mix measurement and optimization within Marketing Cloud Intelligence. This app has 3 sections: • The 'always on' Planner enables …»