MarcomCentral® Lightning

by MarcomCentralSalesforceFreemium

Access, customize, and distribute marketing assets within Salesforce.

Facts verified appexchange.salesforce.comAd-free rankings
PRICINGFreemium
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
MarcomCentral® Lightning — screenshot from the Salesforce AppExchange listing

What it does

MarcomCentral Lightning lets marketers access marketing assets from Salesforce and customize them with lead, contact, and account data. It supports creating customized email and print campaigns through the MarcomCentral portal. When a campaign is distributed to a contact, the activity is recorded in Salesforce for sales teams to track.

Key capabilities

from the Salesforce AppExchange listing

Salesforce asset access

Provides access to marketing assets without leaving Salesforce.

CRM data personalization

Uses Salesforce lead, contact, and account data to customize sales materials.

Email and print campaigns

Supports creation and distribution of customized email and print campaigns.

Campaign activity tracking

Records campaign distribution activity for contacts in Salesforce.

Use cases

  • Marketers can create one-to-one marketing pieces using customer data from Salesforce.
  • Sales teams can track campaign activity associated with contacts in Salesforce.

Who it's for

Marketers and sales teams.

How it compares

MarcomCentral Lightning supports customized email and print campaigns using Salesforce lead, contact, and account data, while Campaign Monitor for Salesforce focuses on email marketing campaigns and includes tools to test and optimize emails. MarcomCentral Lightning also records campaign distribution activity in Salesforce, whereas the listed Campaign Monitor description does not state that function.

NamePricingDeploymentUpdated
MarcomCentral® Lightningthis pluginFreemiumCloud
Campaign Monitor for Salesforce | Email Marketing & Mass Email (CM4SF)PaidCloud

In the catalog

210 plugins in Salesforce Platform · Marketing

Price distribution: 57 free, 33 freemium, 120 paid

Pricing & deployment

Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Freemium

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What the vendor says

«MarcomCentral®, a leading marketing asset management and distributed marketing solution, provides a new way for marketers to access, customize and distribute marketing assets to the field. The MarcomCentral Salesforce integration allows MarcomCentral customers to work concurrently within Salesforce, pull key customer …»

Official marketplace listing

Publisher
MarcomCentral
Updated on marketplace
Facts verified