Madison Logic

by Madison LogicSalesforcePaid

Run account-based advertising and demand generation in Salesforce Data Cloud with account, intent, and campaign information.

Facts verified appexchange.salesforce.comAd-free rankings
PRICINGPaid
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
Madison Logic — screenshot from the Salesforce AppExchange listing

What it does

Madison Logic combines Salesforce records with company, technology, audience, and buyer-interest information to identify target accounts. Its machine-learning process uses 18 months of past intent activity to find accounts engaging with content associated with previous buyers. Salesforce first-party data moves into the Madison Logic Data Cloud, where accounts are placed in media and content programs. Reporting in Salesforce covers campaign progress, content engagement, and program contribution to sales revenue.

Key capabilities

from the Salesforce AppExchange listing

Sales insights

Makes account and campaign insights available inside Salesforce.

ABM display advertising

Runs advertising for buying-committee members and changes the advertising according to deal stage.

ABM demand generation

Uses content syndication to target people with specified job titles at accounts actively seeking a related offering.

Account targeting

Uses Salesforce records alongside company, technology, audience, and buyer-interest information to identify accounts.

Journey acceleration

Transfers first-party Salesforce data into the Madison Logic Data Cloud to place accounts in media and content programs.

Campaign metrics

Reports campaign progress, engagement with content, and program contribution to sales revenue.

In the catalog

11 plugins in Data Cloud · Marketing

Price distribution: 3 free, 1 freemium, 7 paid

Pricing & deployment

Platform
Salesforce
Product
Data Cloud
Deployment
Cloud
Pricing
Paid

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What the vendor says

«Use Madison Logic’s ABM Advertising and ABM Demand Generation to align with sales, accelerate the buyer journey, and drive growth. Sales Insights. ABM Display Advertising. ABM Demand Generation. These campaigns are achieved and optimized through: Hyper targeting: Expose the who, what, where, and when of a particular …»

Official marketplace listing

Publisher
Madison Logic
Updated on marketplace
Facts verified