MoEngage Customer Engagement Platform for Salesforce CRM
Syncs Salesforce CRM records with MoEngage to trigger campaigns and return engagement data.
MoEngagePaid
Lotame
by LotameSalesforceFree
Unifies, enriches, models, and activates customer data in Salesforce Platform.
PRICINGFree
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
What it does
Lotame’s Spherical connects with Salesforce CDP to unify known and unknown customer data for audience building, analytics, and activation. It combines first-, second-, and third-party data and connects with advertising, data, personalization, measurement, and clean-room platforms. The service provides private data collaboration, customer intelligence dashboards, and activation through marketing technology partners. Lotame states that its Panorama Graph graphs known and unknown interactions across omnichannel devices.
Key capabilities
from the Salesforce AppExchange listingCustomer data unification
Collects and combines first-party data about known and unknown users in real time.
Audience data enrichment
Combines first-, second-, and third-party data for audience building and acquisition strategies.
Private data collaboration
Allows media owners and brands to share data across partners without providing access to individual-level data in the interface.
Customer intelligence dashboards
Provides demographic reporting, lookalike, discovery, and overlap dashboards.
Marketing technology activation
Provides activation through 45+ near-real-time integration and activation partners.
Panorama Graph
Graphs known and unknown interactions across omnichannel devices.
Who it's for
Brands and media owners.
How it compares
Lotame combines known and unknown customer data with second- and third-party data, audience dashboards, private data collaboration, and activation across marketing technology partners. MoEngage Customer Engagement Platform for Salesforce CRM is described as a native bidirectional Salesforce CRM integration for marketers that can send contacts.
| Name | Pricing | Deployment | Updated |
|---|---|---|---|
| this plugin | Free | Cloud | |
| MoEngage Customer Engagement Platform for Salesforce CRM | Paid | Cloud |
In the catalog
332 plugins in Salesforce Platform · Marketing
Price distribution: 154 free, 33 freemium, 145 paid
Pricing & deployment
Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Free
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What the vendor says
«With Spherical, unify, model, enrich, and activate known and unknown first-party customer data in smarter, faster, and easier ways. Build unique audiences leveraging a combination of first-/second-/third-party data for a variety of madtech use cases. With connections to valuable data and activation, you can preserve …»