Scores Salesforce Platform leads using lead and campaign member rules, then assigns A, B, or C Lead Priority.

Facts verified appexchange.salesforce.comAd-free rankings
PRICINGFree
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
Lead Scoring — screenshot from the Salesforce AppExchange listing

What it does

Lead Scoring assigns points to leads using active rules based on lead details and campaign member activity. Up to 200 active Lead rules and 450 active Campaign Member rules can contribute points to Total Score. Total Score assigns Lead Priority as A, B, or C. Web activity and time-based rules are not supported.

Key capabilities

from the Salesforce AppExchange listing

Lead profile scoring

Up to 200 active Lead rules assign points based on lead details.

Campaign activity scoring

Up to 450 active Campaign Member rules assign points based on lead activity.

Lead priority assignment

Total Score assigns each lead an A, B, or C Lead Priority.

Who it's for

Sales and marketing teams.

In the catalog

210 plugins in Salesforce Platform · Marketing

Price distribution: 57 free, 33 freemium, 120 paid

Pricing & deployment

Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Free

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What the vendor says

«Lead Scoring makes sales more efficient by focusing on the most promising leads first, and helps align sales and marketing by clearly delineating which leads marketing owns and which leads Sales owns based on lead priority. Create up to 200 active Lead rules to score some leads higher than others based on who they …»

Official marketplace listing

Publisher
Salesforce Labs
Updated on marketplace
Facts verified