Connect Salesforce Data Cloud with mobile in-app advertising for first-party audience targeting, audience controls, and campaign measurement.

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PRICINGFree
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
InMobi — screenshot from the Salesforce AppExchange listing

What it does

InMobi provides mobile in-app advertising on Salesforce Data Cloud through InMobi Exchange. Advertisers can target or suppress specific audiences and combine signals from different data sources to reach consented users. InMobi supports display, video, native, and other programmatic inventory through its DSP or another DSP using InMobi inventory. The vendor describes measurement and verification for brand safety and ad spend.

Key capabilities

from the Salesforce AppExchange listing

Mobile in-app inventory

Offers direct mobile in-app advertising inventory through the InMobi Ads SDK.

Audience targeting controls

Supports targeting or suppressing specific audiences based on campaign objectives.

Privacy-safe targeting

Combines signals from diverse data sources for targeting and addressability of consented users.

Identity matching

InMobi’s identity graph matches mobile advertising IDs, hashed email addresses, and hashed phone numbers.

DSP integrations

The platform is integrated with more than 100 DSPs and supports InMobi inventory through private marketplace deals or open exchange.

Measurement and verification

The vendor describes measurement and verification in connection with brand safety and ad spend.

Use cases

  • Advertisers can apply first-party data targeting to mobile in-app campaigns.
  • Campaigns can use audience targeting or suppression according to their objectives.

Who it's for

The vendor names advertisers and brand and performance campaigns.

In the catalog

11 plugins in Data Cloud · Marketing

Price distribution: 3 free, 1 freemium, 7 paid

Pricing & deployment

Platform
Salesforce
Product
Data Cloud
Deployment
Cloud
Pricing
Free

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What the vendor says

«InMobi is the first mobile in-app destination on Salesforce Data Cloud offering a powerful combination of first-party data targeting and mobile in-app capabilities to enhance your marketing strategies in a privacy-centric way. InMobi Exchange provides a powerful and flexible platform for advertisers to connect and …»

Official marketplace listing

Publisher
InMobi
Updated on marketplace
Facts verified