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Funnel
by FunnelSalesforcePaid
Collects and transforms marketing data for reporting and export; listed for Salesforce Platform.
PRICINGPaid
DEPLOYMENTCloud
CATEGORYData and integration
UPDATED ON MARKETPLACE
What it does
Funnel gathers information from advertising, analytics, and CRM sources across the customer journey. It applies configurable transformation rules for tasks such as grouping data, converting currencies, calculating metrics, and standardizing fields. The resulting marketing data can be sent at the same time to data warehouses, business intelligence products, and visualization applications. A destination can be changed without setting up the sources again.
Key capabilities
from the Salesforce AppExchange listingMarketing data collection
Collects data from advertising, analytics, and CRM sources.
Data transformation
Supports custom data groups, currency conversion, metric calculation, and field normalization.
Reporting support
Provides marketing data for performance reporting and exploration.
Multiple destinations
Exports marketing data concurrently to data warehouses, business intelligence products, and visualization applications.
Destination switching
Permits a different data destination to be selected without reconfiguring the connected sources.
Who it's for
Marketers and marketing teams.
In the catalog
99 plugins in Salesforce Platform · Data and integration
Price distribution: 29 free, 20 freemium, 50 paid
Pricing & deployment
Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Paid
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What the vendor says
«Funnel is the marketing data platform that gives you business-ready data that makes sense. This means data that is clean, accurate, and always up to date. Our mission is to help marketers like you to become more data-driven. Funnel helps more than 1400 customers to grow their business – including digital leaders like …»