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Bopsy Attribution
by BopsySalesforcePaid
Track lead-to-revenue attribution and campaign journeys in Salesforce.
PRICINGPaid
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
What it does
Bopsy Attribution records a lead's source as the lead moves through the sales pipeline. It links customer interactions to marketing campaigns and distinguishes referrals from partners, customers, and influencers. The add-in supports campaign hierarchies, automation tools, and first-touch and last-touch attribution in Salesforce, while tracking journeys from first contact to deal closure.
Key capabilities
from the Salesforce AppExchange listingLead journey history
Preserves the source history of each lead as it progresses through the pipeline.
Campaign attribution
Connects customer interactions to their originating marketing campaigns across channels.
Referral classification
Separates referrals from partners, customers, and influencers.
Campaign hierarchy
Organizes campaigns from broad initiatives through specific tactics.
Touch attribution models
Supports first-touch and last-touch attribution using Salesforce.
Journey tracking
Follows customer activity from initial contact through deal closure.
How it compares
Bopsy Attribution preserves individual lead origins and tracks journeys through deal closure, with first-touch and last-touch models in Salesforce. AdRoll ABM identifies ideal customer profiles, targets accounts through digital advertising and sales outreach, and measures programs at the account and contact levels.
| Name | Pricing | Deployment | Updated |
|---|---|---|---|
| this plugin | Paid | Cloud | |
| AdRoll ABM (formerly RollWorks) | Paid | Cloud |
In the catalog
210 plugins in Salesforce Platform · Marketing
Price distribution: 57 free, 33 freemium, 120 paid
Pricing & deployment
Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Paid
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What the vendor says
«Discover the future of lead to revenue attribution with Bopsy Attribution. Our innovative solution revolutionizes how businesses track, attribute, and optimize their sales and marketing efforts, offering unparalleled clarity and effectiveness in managing customer interactions. Bopsy Attribution empowers you to: - …»