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Attribution
by Attribution LLCSalesforcePaid
Connects Salesforce events with ad channels to measure return on ad spend using attribution models.
PRICINGPaid
DEPLOYMENTCloud
CATEGORYAnalytics
UPDATED ON MARKETPLACENot published
What it does
Connects Salesforce events to advertising channels and aggregates advertising costs. Direct integrations provide cost aggregation and automated tagging for Facebook, Instagram, Adwords, Twitter, LinkedIn, Bing, AdRoll, and Outbrain. Additional integrations include Marketo, HubSpot, Segment, and Shopify. The app links users and events to report return on ad spend across attribution models, including account-based and multi-touch attribution.
Key capabilities
from the Salesforce AppExchange listingAd channel integrations
Connects with Facebook, Instagram, Adwords, Twitter, LinkedIn, Bing, AdRoll, Outbrain, and other advertising channels.
Cost aggregation
Aggregates advertising costs from direct channel integrations.
Automated tagging
Provides automated tagging for supported direct advertising integrations.
Account-based attribution
Aggregates user journeys, costs, touches, conversions, and revenue at the account level.
Custom attribution models
Allows settings for first- and last-touch allocation, traffic inclusion or exclusion, and disregarding selected users.
Multi-touch attribution
Provides multi-touch attribution and cohort-based reporting by day and channel.
B2B conversion events
Supports conversion events for leads, opportunity stages, closed/won outcomes, and custom events.
Use cases
- Marketing teams can compare return on ad spend by day and channel using cohort-based reporting.
- B2B teams can connect account journeys with lead, opportunity-stage, closed/won, and custom conversion events.
In the catalog
332 plugins in Salesforce Platform · Analytics
Price distribution: 154 free, 33 freemium, 145 paid
Pricing & deployment
Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Paid
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What the vendor says
«Attribution allows you to see your return on ad spend (or marketing effort) by connecting your Salesforce events back to your ad channels. Attribution has direct integrations that aggregate cost and complete autotagging with Facebook (inc. Instagram), Adwords, Twitter, Linkedin, Bing, Adroll, Outbrain and more …»