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Aprimo Campaign
by AprimoMicrosoft 365Paid
Manage marketing data, build target lists, assign offers, and distribute campaigns across channels.
PRICINGPaid
DEPLOYMENTCloud
CATEGORYLegal & Compliance
UPDATED ON MARKETPLACE
What it does
Aprimo Campaign connects marketers and analysts with marketing data in its existing location. It applies audience criteria, builds target lists, assigns tests and offers, and monitors contacts across execution channels. The product supports automated and triggered campaigns, campaign planning, and distribution of target lists to channels and vendors. It also separates data access by region, brand, or business unit.
Key capabilities
from the Microsoft Marketplace listingMarketing data access
Provides access to marketing data without copying it into the cloud.
Audience selection
Applies selection criteria to produce targeted customer lists.
Campaign automation
Runs automated campaigns and triggered marketing activities.
Offer management
Maintains approved offers, creative treatments, and incentives for campaign use.
Contact monitoring
Tracks contacts across execution channels.
Data segmentation
Restricts customer and data visibility by region, brand, or business unit.
Use cases
- Marketing teams can query customer records during campaign planning.
- Campaign teams can assign treatments and offers while setting up tests.
- Marketing analysts can estimate campaign costs, revenue, and ROI.
Who it's for
Aprimo Campaign is for marketers and marketing analysts.
In the catalog
497 plugins in Microsoft Teams · Legal & Compliance
Price distribution: 16 free, 20 freemium, 233 paid, 228 price not published
Pricing & deployment
Platform
Microsoft 365
Product
Microsoft Teams
Deployment
Cloud
Pricing
Paid
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What the vendor says
«Access your deep, rich marketing data wherever it is located. Marketers today are challenged with leveraging the power of the marketing cloud, while taking full advantage of marketing data in a practical and secure way. Built exclusively on Microsoft Azure, Aprimo Campaign helps marketers and marketing analysts …»