Monetizes games through native in-game advertising placements.

Facts verified marketplace.microsoft.comAd-free rankings
PRICINGPaid
DEPLOYMENTCloud
CATEGORYDeveloper Tools
UPDATED ON MARKETPLACE
Anzu Platform — screenshot from the Microsoft Marketplace listing

What it does

Anzu Platform provides native advertising placements within games and supports monetization of game objects. Its SDK integrates into games and includes functions for rendering ad formats to match gaming environments. The platform provides control over ad placements and first-party data, and offers in-game advertising services to Xbox developers.

Key capabilities

from the Microsoft Marketplace listing

Native ad placements

Places ads within game environments.

Game object monetization

Supports monetization of game objects through in-game advertising.

Ad format rendering

Provides rendering functions for matching ad formats to gaming environments.

SDK integration

Provides SDK technology for integration into games.

Placement control

Provides control over ad placements and first-party data.

Xbox middleware services

Provides in-game advertising services as a licensed Xbox middleware provider.

Who it's for

Game developers and Xbox developers.

In the catalog

24 plugins in Developer Tools

Price distribution: 1 free, 4 freemium, 11 paid, 8 price not published

Pricing & deployment

Platform
Microsoft 365
Deployment
Cloud
Pricing
Paid

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What the vendor says

«Anzu empowers game developers to generate high revenues with in-game advertising. Take a share of an estimated 25bn marketplace through native ad placements that don’t disrupt — but enhance — the gaming experience. Monetize any game object and create significant and sustainable income streams. With brands currently …»

Official marketplace listing

Publisher
ANZU VIRTUAL REALITY LTD.
Updated on marketplace
Facts verified

Tags

adsgamesgamevideoadvertisinganzuplatform