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Anti-Malvertising & IVT for Datorama
by Escalated.ioSalesforcePaid
Monitor and block malvertising and invalid traffic across ad channels in Salesforce Platform.
PRICINGPaid
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACENot published
What it does
The app monitors and blocks malicious advertising behavior in real time across display, video, app, and CTV. It detects general and sophisticated invalid traffic, including fake ad requests, impressions, and actions. Malvertising incidents and invalid traffic can be traced to their sources. Reporting covers revenue, spend, campaign, and source data.
Key capabilities
from the Salesforce AppExchange listingMalvertising monitoring
Monitors malicious advertising behavior and can block incidents as they occur.
IVT detection
Detects general invalid traffic and sophisticated invalid traffic, including non-human and fraudulent activity.
Source tracing
Traces malvertising incidents and invalid traffic back to their sources.
Advertising reports
Reports on revenue, spend, campaign information, source information, and other data points.
In the catalog
210 plugins in Salesforce Platform · Marketing
Price distribution: 57 free, 33 freemium, 120 paid
Pricing & deployment
Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Paid
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What the vendor says
«On average, 10-15% of revenue or campaign spend is lost due to ad fraud. The Anti-Malvertising & IVT app by Escalated.io allows you to take back control by actively monitoring and blocking out ad fraud occurrences in real-time across display, video, app, and CTV. This app combines two services to provide a …»