Analytics for Mailchimp

by DataChantMicrosoft 365Paid

Analyze Mailchimp campaign, audience, member, and email activity data in Power BI.

Facts verified marketplace.microsoft.comAd-free rankings
PRICINGPaid
DEPLOYMENTCloud
CATEGORYAnalytics
UPDATED ON MARKETPLACE
Analytics for Mailchimp — screenshot from the Microsoft Marketplace listing

What it does

Connects to an active Mailchimp account and imports campaign and audience data into Power BI. It provides pages for campaign performance, subscriber growth, tagged audiences, unsubscription reasons, member analysis, and email activity. Interactive views cover open rates, clickthrough rate, click-to-open rate, opens, clicks, and bounces. The dataset can also be used in new Power BI reports and Excel workbooks.

Key capabilities

from the Microsoft Marketplace listing

Campaign analysis

Analyzes campaign performance and email marketing measures including open rates, CTR, and CTOR.

Subscriber growth

Provides month-over-month and year-over-year audience growth calculations.

Member analysis

Analyzes members by open rates, CTR, and activity fields.

Email activity

Reports opens, clicks, and bounces by active contact and campaign.

Power BI connector

Makes the dataset available for new Power BI reports, Excel workbooks, and composite models.

Use cases

  • Export member records with company, job title, gender, age, and activity fields.
  • Analyze campaign engagement by active contact and campaign.

How it compares

Analytics for Mailchimp and Advanced Analytics Dashboard for Executives are both paid cloud listings; Analytics for Mailchimp was updated in Aug 2026, while Advanced Analytics Dashboard for Executives was updated in Jun 2026. Analytics for Mailchimp and HR Reporting and Analytics- Power BI Dashboard are both paid cloud listings; the former was updated in Aug 2026 and the latter in Jul 2026. Compared with Softera Power BI Sales Analytics, which was updated in Nov 2024, Analytics for Mailchimp was updated in Aug 2026. Insights Connector for Power BI shares the paid cloud deployment and Aug 2026 update period.

NamePricingDeploymentUpdated
Analytics for Mailchimpthis pluginPaidCloud
Advanced Analytics Dashboard for ExecutivesPaidCloud
HR Reporting and Analytics- Power BI DashboardPaidCloud
Softera Power BI Sales AnalyticsPaidCloud
Insights Connector for Power BIPaidCloud

In the catalog

1,008 plugins in Power BI · Analytics

Price distribution: 75 free, 112 freemium, 520 paid, 301 price not published

Pricing & deployment

Platform
Microsoft 365
Product
Power BI
Deployment
Cloud
Pricing
Paid

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What the vendor says

«Analytics for Mailchimp is a Power BI app that connects to your Mailchimp account and analyzes the performance of your campaigns. An active Mailchimp account is needed to import the data. You can explore the various pages on the left sidebar to analyze different aspects of your campaign, including campaign …»

Official marketplace listing

Publisher
DataChant
Updated on marketplace
Facts verified

Tags

emailmarketingmailchimpcampaignsanalyticsfor