Allocadia Marketing Performance Management

by AllocadiaSalesforcePaid

Connects marketing planning, budgets, campaigns, and Salesforce performance data in one workflow.

Facts verified appexchange.salesforce.comAd-free rankings
PRICINGPaid
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACENot published
Allocadia Marketing Performance Management — screenshot from the Salesforce AppExchange listing

What it does

Allocadia supports strategic and tactical marketing planning, budgeting, and performance tracking. Its Salesforce integration links Allocadia marketing activities and budget line items to active Salesforce campaigns and imports lead, conversion, and opportunity data. Performance data can be viewed by region and program family.

Key capabilities

from the Salesforce AppExchange listing

Marketing planning

Supports centralized strategic and tactical marketing planning.

Budget management

Tracks marketing investments, spending allocations, and potential budget reallocations.

Salesforce campaign linking

Associates Allocadia marketing activities and budget line items with active Salesforce campaigns.

Performance data import

Pulls lead, conversion, and opportunity data from Salesforce.

Marketing performance reporting

Provides performance data by region, program family, and other dimensions.

Who it's for

The product is intended for marketers and Finance teams.

How it compares

Allocadia links marketing activities and budget line items to active Salesforce campaigns and imports lead, conversion, and opportunity data. Aprimo Campaign Sync reflects strategic campaign planning from Aprimo in Salesforce for sales, marketing, services, and commerce teams.

NamePricingDeploymentUpdated
Allocadia Marketing Performance Managementthis pluginPaidCloudNot published
Aprimo Campaign SyncPaidCloudNot published

In the catalog

210 plugins in Salesforce Platform · Marketing

Price distribution: 57 free, 33 freemium, 120 paid

Pricing & deployment

Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Paid

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What the vendor says

«At Allocadia, we help marketers run marketing so they can do more marketing, by providing them with planning, budgeting and performance software to optimize marketing investments and drive real business results. The recognized leader in Marketing Performance Management (MPM), Allocadia serves more than 150 customers …»

Official marketplace listing

Publisher
Allocadia
Facts verified