Adobe Analytics + Salesforce Integration

by StokeSalesforcePaid

Integrates Salesforce CRM data with Adobe Analytics to connect marketing activity, customer attributes, conversions, pipeline, and revenue.

Facts verified appexchange.salesforce.comAd-free rankings
PRICINGPaid
DEPLOYMENTCloud
CATEGORYData and integration
UPDATED ON MARKETPLACE
Adobe Analytics + Salesforce Integration — screenshot from the Salesforce AppExchange listing

What it does

Combines Salesforce data with Adobe Analytics data to show customer journeys from content influence through revenue. It brings Salesforce conversion data, including MQL, pipeline, closed deals, and revenue, into Adobe Analytics. Data is imported into an existing Adobe Analytics Workspace each day. The integration also supports multiple customer attributes.

Key capabilities

from the Salesforce AppExchange listing

Salesforce data integration

Stitches Salesforce data into Adobe Analytics for customer journey analysis.

Conversion data import

Imports MQL, pipeline, closed-deal, and revenue data into Adobe Analytics.

Daily Workspace updates

Automatically imports data each day into an existing Adobe Analytics Workspace.

Customer attributes

Supports integration of multiple customer attributes.

Use cases

  • Marketers can connect advertising and content activity with downstream sales revenue across customer journeys.
  • Marketing teams can examine which channels are associated with MQLs, pipeline, closed deals, and revenue.

Who it's for

Marketing teams and marketers.

In the catalog

245 plugins in Salesforce Platform · Data and integration

Price distribution: 101 free, 26 freemium, 118 paid

Pricing & deployment

Platform
Salesforce
Product
Salesforce Platform
Deployment
Cloud
Pricing
Paid

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What the vendor says

«Integrating CRM, Web and Digital Ads Data to See the True Customer Journey. As marketers our goal is to drive sales through all of our efforts, and at a profitable level. Measuring success is not a trivial task as the customer journey is spread throughout different systems. Posts and ads happen in the ad platforms …»

Official marketplace listing

Publisher
Stoke
Updated on marketplace
Facts verified