ActiveCampaign

by ActiveCampaignSalesforcePaid

Connects Salesforce and ActiveCampaign to automate marketing workflows, record syncing, and Slack notifications.

Facts verified appexchange.salesforce.comAd-free rankings
PRICINGPaid
DEPLOYMENTCloud
CATEGORYMarketing
UPDATED ON MARKETPLACE
ActiveCampaign — screenshot from the Salesforce AppExchange listing

What it does

ActiveCampaign links Salesforce records with marketing automation workflows for leads, contacts, accounts, and opportunities. It can synchronize standard and custom fields between both platforms, send Salesforce leads into email workflows, and create Salesforce records from ActiveCampaign automations. Salesforce Opportunity changes can start email, text, and Slack messages, while Salesforce can trigger follow-up campaigns and update campaign membership. The listing states support for Salesforce Essentials, Professional, Enterprise, and Unlimited editions.

Key capabilities

from the Salesforce AppExchange listing

Record synchronization

Synchronizes leads, contacts, accounts, and opportunities between Salesforce and ActiveCampaign, and synchronizes standard and custom fields in either platform.

Person account sync

Syncs person accounts from Salesforce to ActiveCampaign.

Campaign membership

Adds contacts to Salesforce Campaigns and sets their member status.

Workflow triggers

Starts ActiveCampaign marketing automations from Salesforce Opportunity stages and sends Salesforce leads into email workflows.

Salesforce record creation

Creates Salesforce lead, contact, and account records from ActiveCampaign automations.

Message notifications

Sends marketing emails, text messages, and Slack alerts when Salesforce Opportunities are created or updated.

Automated lead scoring

Uses custom automated lead scoring to qualify leads.

Lead data collection

Collects lead information through custom forms and fields.

In the catalog

7 plugins in Slack · Marketing

Price distribution: 1 freemium, 6 paid

Pricing & deployment

Platform
Salesforce
Product
Slack
Deployment
Cloud
Pricing
Paid

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What the vendor says

«NEW* Add contacts to Salesforce Campaign and set their member status — Send leads into email marketing automation flows from Salesforce — Automate marketing email follow-ups to your Salesforce leads, contacts, and accounts — Sync leads, contacts, accounts, & opportunities between both platforms — Automatically send …»

Official marketplace listing

Publisher
ActiveCampaign
Updated on marketplace
Facts verified